Introducing our Canvas 5 Panel Hat – a true symbol of effortless style.  Crafted from durable and water-repellent cotton canvas that features a unique fading effect that develops character over time. This silhouette skips the rope detail for a cleaner, minimalist aesthetic, making it...

A fresh take on an old-school favorite.  The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water repellent outer shell, stretch-fit fabric, and moisture wicking elastic stretch-fit sweatband for...

BB Team Top Pick.  The fit of our Classic Snapback + technical Performance fabric = a lightweight, adjustable, and sweat wicking machine. HokieBird PVC Patch Design

Unstructured Performance.  Our version of the 'dad hat' is updated with Performance material that is lightweight, easy to clean, and stands up to your active lifestyle. Virginia Tech Team Logo PVC Patch Design

A fresh take on an old-school favorite.  The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water repellent outer shell, stretch-fit fabric, and moisture wicking elastic stretch-fit sweatband for...

Introducing the Flat Elite XGen™  It's everything you love about our best-selling Flat Elite hat, with stretch added in for extreme comfort and effortless style. Moisture-wicking, water-repellent, and incredibly stretchy and breathable, it's got the capabilities you need, with a laid-back, casual style. From...

Introducing the Flexfit Performance Fitted.  This hat is for those who prefer full coverage, performance, and comfort. This style is made using our easy-to-clean, colorfast, water-repellent performance fabric. The Flexfit Performance Fitted Hat is made to keep your head cool and dry, featuring a...

Throwback style.  We recreated the classic rope golf hat in our lightest fabric. You won't ever want to take it off. Hokies Script PVC Patch Design

Throwback style.  We recreated the classic rope golf hat in our lightest fabric. You won't ever want to take it off. Virginia Tech Team Logo PVC Patch Design

Quality that doesn't quit.  Our curved truckers have front panel materials that are colorfast and easy to clean with a curved brim and durable mesh backing. Virginia Tech Team Logo PVC Patch Design

Introducing the Flexfit Performance Fitted.  This hat is for those who prefer full coverage, performance, and comfort. This style is made using our easy-to-clean, colorfast, water-repellent performance fabric. The Flexfit Performance Fitted Hat is made to keep your head cool and dry, featuring a...

Introducing the Flat Elite XGen™  It's everything you love about our best-selling Flat Elite hat, with stretch added in for extreme comfort and effortless style. Moisture-wicking, water-repellent, and incredibly stretchy and breathable, it's got the capabilities you need, with a laid-back, casual style. From...

Made for sweat.  Our Performance line is constructed with materials that are lightweight, wash easily, and stretch for added comfort. Hokies Script PVC Patch Design

Laid-Back Style. Introducing our Canvas 5 Panel Rope hat – a laid-back symbol of enduring style, crafted from durable, water-repellent, cotton canvas, this hat features a unique fading effect that develops character over time, offering a one-of-a-kind look for every person. The addition of...