The dad hat, upgraded. The Performance Dad Hat takes the classic relaxed silhouette you already love and builds it out of materials that can actually keep up with you. Whether you're on the golf course, the trail, or just running errands in the summer...

Throwback style. The hat that started it all — reimagined in our lightest, most performance-ready fabric yet. Lightweight stretch fabric moves with you, laser-perforated panels keep air flowing, and a water-repellent finish handles whatever the weather brings. UPF 50+ protection, moisture-wicking technology, and a...

OUR PREMIUM PERFORMANCE HAT It's everything you love about our best-selling Flat Elite hat, with stretch added in for extreme comfort and effortless style. Moisture-wicking, water-repellent, and incredibly stretchy and breathable, it's got the capabilities you need, with a laid back, casual style. From...

A fresh take on an old-school favorite. The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water repellent outer shell, stretch-fit fabric, and moisture wicking elastic stretch-fit sweatband for...

Laid-Back Style. Introducing our Canvas 5 Panel Rope hat – a laid-back symbol of enduring style, crafted from durable, water-repellent, cotton canvas, this hat features a unique fading effect that develops character over time, offering a one-of-a-kind look for every person. The addition of...

Elevated Style. The Elite Classic is tested to last with double-layer paneling, flat brim, and a clean look in unique colorways to take you from day to night in any situation. Vintage Texas Tech ChromaRay™ Leather Patch

Elevated Style. The Elite Classic is tested to last with double-layer paneling, flat brim, and a clean look in unique colorways to take you from day to night in any situation. Lubbock Local ChromaRay™ Leather Patch

OUR PREMIUM PERFORMANCE HAT It's everything you love about our best-selling Curved Elite hat, with stretch added in for extreme comfort and effortless style. Moisture-wicking, water-repellent, and incredibly stretchy and breathable, it's got the capabilities you need, with a laid-back, casual style. From morning...

Laid-Back Style. Introducing our Canvas 5 Panel Rope hat – a laid-back symbol of enduring style, crafted from durable, water-repellent, cotton canvas, this hat features a unique fading effect that develops character over time, offering a one-of-a-kind look for every person. The addition of...

OUR PREMIUM PERFORMANCE HAT It's everything you love about our best-selling Flat Elite hat, with stretch added in for extreme comfort and effortless style. Moisture-wicking, water-repellent, and incredibly stretchy and breathable, it's got the capabilities you need, with a laid back, casual style. From...

OUR PREMIUM PERFORMANCE HAT It's everything you love about our best-selling Flat Elite hat, with stretch added in for extreme comfort and effortless style. Moisture-wicking, water-repellent, and incredibly stretchy and breathable, it's got the capabilities you need, with a laid back, casual style. From...

A fresh take on an old-school favorite. The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water-repellent outer shell, stretch-fit fabric, and moisture-wicking elastic stretch-fit sweatband for superior comfort...

Built for the long haul and engineered for comfort that doesn't quit. Introducing our Flat 5 Panel Trucker—a hat that works as hard as you do. Water-repellent, colorfast Mini-Twill front panel and bill. The softest stretch-mesh back panels in the game keep airflow maxed....

Built for the long haul and engineered for comfort that doesn't quit.  Introducing our Curved 5 Panel Trucker—a hat that works as hard as you do. Water-repellent, colorfast Mini-Twill front panel and bill. The softest stretch-mesh back panels in the game keep airflow maxed....

OUR PREMIUM PERFORMANCE HAT OUR PREMIUM PERFORMANCE HAT 5 Panel Rope - the flawless combo of your favorite 5-panel silhouette and the Elite XGen® technology. Features include our premium Elite Xen™ stretch fabric that breathes and moves with you, a moisture-wicking sweatband, front panel...