The dad hat, upgraded. The Performance Dad Hat takes the classic relaxed silhouette you already love and builds it out of materials that can actually keep up with you. Whether you're on the golf course, the trail, or just running errands in the summer...

BB Team Top Pick. All the technical performance you need, with the bold silhouette you want. The Bare Flat Performance Hat brings together the structured look of a classic snapback and the high-output functionality of our Performance fabric — giving you a hat that...

The dad hat, upgraded. The Performance Dad Hat takes the classic relaxed silhouette you already love and builds it out of materials that can actually keep up with you. Whether you're on the golf course, the trail, or just running errands in the summer...

Why "tar heels." A name nobody fully explains and everybody understands. "tar heels." is Chapel Hill in the spring, Dean Smith's ghost in the rafters, and a shade of Carolina blue that stops conversations. Lowercase because class never had to raise its voice. A...

A fresh take on an old-school favorite. The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water repellent outer shell, stretch-fit fabric, and moisture wicking elastic stretch-fit sweatband for...

The Essential Snapback. Built for everyday wear with a premium wool blend that cleans easily, High crown, and adjustable snaps. UNC Rameses PVC Patch Design

The dad hat, upgraded. The Performance Dad Hat takes the classic relaxed silhouette you already love and builds it out of materials that can actually keep up with you. Whether you're on the golf course, the trail, or just running errands in the summer...

The Essential Snapback. Built for everyday wear with a premium wool blend that cleans easily, High crown, and adjustable snaps. UNC Team Logo Carolina Blue PVC Patch Design

A fresh take on an old-school favorite. The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water repellent outer shell, stretch-fit fabric, and moisture wicking elastic stretch-fit sweatband for...

The Essential Snapback. Built for everyday wear with a premium wool blend that cleans easily, High crown, and adjustable snaps. North Carolina Script PVC Patch Design

Made for sweat. Built for the grind. The Bare Curved Performance Hat is engineered with lightweight, stretch-fit fabric that moves with you — whether you're on the course, trail, or wherever the day takes you. Laser-perforated panels keep airflow constant, moisture-wicking technology pulls sweat...

A fresh take on an old-school favorite. The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water repellent outer shell, stretch-fit fabric, and moisture wicking elastic stretch-fit sweatband for...

OUR PREMIUM PERFORMANCE HAT It's everything you love about our best-selling Curved Elite hat, with stretch added in for extreme comfort and effortless style. Moisture-wicking, water-repellent, and incredibly stretchy and breathable, it's got the capabilities you need, with a laid-back, casual style. From morning...

The Essential Snapback. Built for everyday wear with a premium wool blend that cleans easily, High crown, and adjustable snaps. North Carolina Basketball PVC Patch Design

Quality that doesn't quit. The go-to trucker, refined. The Bare Curved Trucker takes the classic silhouette you know and upgrades it with premium materials built to last. A colorfast front panel resists fading wash after wear, while the breathable mesh back keeps you cool...

Introducing the Flexfit Performance Fitted. This hat is for those who prefer full coverage, performance, and comfort. This style is made using our easy-to-clean, colorfast, water-repellent performance fabric. The Flexfit Performance Fitted Hat is made to keep your head cool and dry, featuring a...

Introducing the Flexfit Performance Fitted. This hat is for those who prefer full coverage, performance, and comfort. This style is made using our easy-to-clean, colorfast, water-repellent performance fabric. The Flexfit Performance Fitted Hat is made to keep your head cool and dry, featuring a...

Quality that doesn't quit. The go-to trucker, refined. The Bare Curved Trucker takes the classic silhouette you know and upgrades it with premium materials built to last. A colorfast front panel resists fading wash after wear, while the breathable mesh back keeps you cool...

The Essential Snapback. Built for everyday wear with a premium wool blend that cleans easily, High crown, and adjustable snaps. UNC Team Logo White PVC Patch Design

Introducing the Flexfit Performance Fitted. This hat is for those who prefer full coverage, performance, and comfort. This style is made using our easy-to-clean, colorfast, water-repellent performance fabric. The Flexfit Performance Fitted Hat is made to keep your head cool and dry, featuring a...