Why "branded."
This is the one that started it all. The word behind the hat, the name on the label, the identity we've been building for over a decade. "branded." isn't just our name — it's the idea that what you wear says something about who you are. Lowercase because we've never been about volume. A period because we mean every stitch.
A fresh take on an old-school favorite.
The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water repellent outer shell, stretch-fit fabric, and moisture wicking elastic stretch-fit sweatband for superior comfort and functionality. You may never want to take it off.
branded. Embroidered Patch Design