Throwback style. The hat that started it all — reimagined in our lightest, most performance-ready fabric yet. Lightweight stretch fabric moves with you, laser-perforated panels keep air flowing, and a water-repellent finish handles whatever the weather brings. UPF 50+ protection, moisture-wicking technology, and a...

Why "dad." The first hands that picked you up. The voice that said "you're fine" when you definitely weren't. "dad." doesn't need volume — it never did. He taught through presence, not speeches. Lowercase because he never made it about himself. A period because...

Throwback style. The hat that started it all — reimagined in our lightest, most performance-ready fabric yet. Lightweight stretch fabric moves with you, laser-perforated panels keep air flowing, and a water-repellent finish handles whatever the weather brings. UPF 50+ protection, moisture-wicking technology, and a...

Why "dad." The first hands that picked you up. The voice that said "you're fine" when you definitely weren't. "dad." doesn't need volume — it never did. He taught through presence, not speeches. Lowercase because he never made it about himself. A period because...

Why "dad." The first hands that picked you up. The voice that said "you're fine" when you definitely weren't. "dad." doesn't need volume — it never did. He taught through presence, not speeches. Lowercase because he never made it about himself. A period because...

Made for sweat. Built for the grind. The Bare Curved Performance Hat is engineered with lightweight, stretch-fit fabric that moves with you — whether you're on the course, trail, or wherever the day takes you. Laser-perforated panels keep airflow constant, moisture-wicking technology pulls sweat...

Why "dad." The first hands that picked you up. The voice that said "you're fine" when you definitely weren't. "dad." doesn't need volume — it never did. He taught through presence, not speeches. Lowercase because he never made it about himself. A period because...

OUR PREMIUM PERFORMANCE HAT OUR PREMIUM PERFORMANCE HAT 5 Panel Rope - the flawless combo of your favorite 5-panel silhouette and the Elite XGen® technology. Features include our premium Elite Xen™ stretch fabric that breathes and moves with you, a moisture-wicking sweatband, front panel...

OUR PREMIUM PERFORMANCE HAT It's everything you love about our best-selling Flat Elite hat, with stretch added in for extreme comfort and effortless style. Moisture-wicking, water-repellent, and incredibly stretchy and breathable, it's got the capabilities you need, with a laid back, casual style. From...

The Essential Snapback. Built for everyday wear with a premium wool blend that cleans easily, High crown, and adjustable snaps. Dad Life White Leather Patch Design 

Quality that doesn't quit. Our flat truckers have front panel materials that are colorfast and easy to clean with a flat brim and durable mesh backing. Dad Life Patch Design

BB Team Top Pick. All the technical performance you need, with the bold silhouette you want. The Bare Flat Performance Hat brings together the structured look of a classic snapback and the high-output functionality of our Performance fabric — giving you a hat that...

BB Team Top Pick. All the technical performance you need, with the bold silhouette you want. The Bare Flat Performance Hat brings together the structured look of a classic snapback and the high-output functionality of our Performance fabric — giving you a hat that...

Made for sweat. Built for the grind. The Bare Curved Performance Hat is engineered with lightweight, stretch-fit fabric that moves with you — whether you're on the course, trail, or wherever the day takes you. Laser-perforated panels keep airflow constant, moisture-wicking technology pulls sweat...

Laid-Back Style. Introducing our Canvas 5 Panel Rope hat – a laid-back symbol of enduring style, crafted from durable, water-repellent, cotton canvas, this hat features a unique fading effect that develops character over time, offering a one-of-a-kind look for every person. The addition of...

The Essential Snapback. Built for everyday wear with a premium wool blend that cleans easily, High crown, and adjustable snaps. Dad Life White Leather Patch Design 

A fresh take on an old-school favorite. The Flat 5-Panel Rope Hat is designed for both style and performance. It's got a '70s-inspired rope detail that elevates any look, plus a water repellent outer shell, stretch-fit fabric, and moisture wicking elastic stretch-fit sweatband for...

Quality that doesn't quit. The go-to trucker, refined. The Bare Curved Trucker takes the classic silhouette you know and upgrades it with premium materials built to last. A colorfast front panel resists fading wash after wear, while the breathable mesh back keeps you cool...

Elevated Style. The Elite Curved is tested to last with double-layer paneling, curved brim, and a clean look in unique colorways to take you from day to night in any situation. Dad Patch Design

Quality that doesn't quit. Our flat truckers have front panel materials that are colorfast and easy to clean with a flat brim and durable mesh backing. Dad Patch Design